The longer it takes to your website the further back you will appear in the result list, no matter how good your SEO is. Website performance has become a very important factor in your visibilty. Even a 100 ms delay may put your website to the second page. What we can do for you:
- Caching enable caching for your content
- Combine combine Javascript and CSS Files to reduce the amount of requests for each page
- Minify remove comments, additional characters to reduce the size of your documents
- Compression delivering compressed content will also improve loading time of your site
- Content Delivery Network we can provide a CDN for your purpose, which will distribute parts of your website to different servers which aloow the webbrowser to load your page from multiple servers at once.
By enabling all this for your websites you can increase the performance of your website manyfold (at least 10 times). Here is what Google says about it:
[W]e’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests. … our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. …
Load Time, Performance and Pageviews
Visitors form an impression of a website within 50 milliseconds and expect a site to be loaded in just a few seconds. Every further delay will negatively impact judgement of the site. This factors speed as one of the most important feature in web design.
- the Forrester study shows that 14% of online shoppers will go to another site if they have to wait for a page to load
- even delays of 100 to 400 milliseconds reduce people’s pageviews of websites according to Bing and Google
- Google revenues decreased by 2% for every 500-millisecond slowdown.
- Bing reported that a 2-second slowdown reduced revenue per user by 4.3%.
- Similarly, in 2007 Amazon.com saw sales decrease by 1% for every 100 milliseconds slower a page loaded.
- Shopzilla redesigned its site to load 5 seconds faster it saw increases of 25% to its page views and 7-12% to its revenues.